Awesome Marketing!

I received this email. This is absolutely awesome marketing!

You have always been protected by American Express' limited liability policy

"American Express has always believed that it is our responsibility to stand behind our Cardmembers, and in these uncertain economic times that has never been more important.

As highlighted by the recent media coverage and discussions of the consumers' liability on fraudulent purchases made on their cards, I wanted to reassure you that American Express takes any fraudulent usage of its card products very seriously and we have in place policies and systems for the protection of our Cardmembers."

"[all]our Platinum Charge Cards and Centurion Cards ... enjoy zero dollar liability"

Yes, at times, they have nonsense policies. But you've to hand it to them, every time when it comes to the crux, they pull it through. Sometimes, involves speaking to a manager, but it gets through!

awesome awesome marketing.

Posted via email from winston NG